New Squiz Logo
28 Oct 2009
Squiz has launched a new group logo at the MySource Matrix International User Conference 2009 in Hobart. Conference delegates were the first outside of Squiz to see the successful design; winner of an international competition between Squiz offices worldwide.
To develop the new logo, Squiz formed an international Branding Team whose members put forward their conceptual designs and critiqued the designs of others. The team took into consideration the views of stakeholders as well as competitor analysis to ensure the successful design would reflect where Squiz is in the market and where it is headed.
At the launch to staff, Squiz Managing Director John-Paul Syriatowicz said “This new logo is the banner to lead Squiz through the exciting years of growth and development ahead which will see us become a leading player on the global information management stage”.
In the words of Squiz Lead Designer Joe Gioiello “This new logo is evolutionary and not a dramatic change from previous liveries. It will be instantly recognisable to the market but intended to set Squiz apart in the highly competitive CMS space”.
As part of the worldwide rollout, new letterhead, fax and general documentation templates have been created to ensure consistency in all company communications. All printed sales and marketing materials will feature the new branding in the coming months.
Contact: Patrick FitzGerald
Phone: 04-805 0098